Contracts and compliments

I switched from Yahoo! Mail to Zenbe when I could no longer stand Y!'s advertising. Yahoo! gets *paid* by our ISP to host our email, but still inundates us with ads. Zenbe provides a much better experience, sans advertising. However, one big question lingers about the service - how will Zenbe support itself?
 
The company recently announced it's developing a competitor to Google Apps for Your Domain. They also hinted that the new service will include a few premium features. How did Zenbe's current users react? "Umm, can we get those same features please, but for free?"
 
It's one thing for a potential customer to tell you your venture is 'neat.' It's quite another for him to open his pocketbook to you.